On Page Optimisation

Please view this brief video from our clients' front page success stories – just click on this link

What We Do – The Total Service We Provide To Achieve Your Search Positions

All three critical steps combine to create a lasting and invaluable front page position for your business

On Page Optimisation

Step 2: Detailed web site review followed by recoding or new site build ‘on page’ optimisation.

Please Click to View - On Page Video (2minutes)

or read below

There are some basic on page optimisation issues that are critical to have in place plus more technical / advanced techniques that can improve your search engine rankings. With on page factors we focus on the actual site itself, when a search engine robot visits your site they crawl for specific information that has been structured in a particular way, if your site fails to deliver this data then rankings can suffer or at worst be a total disaster. Both on-page and off-page factors must be used together to ensure maximum results. It is a long term and on-going process that requires diligence and patience.

Every site is different. This may seem obvious, but you need to put that statement into a ranking context. The rules for improving the ranking of a site will vary from site to site. This crucial fact is often overlooked when people begin laying out their search engine marketing in order to gain front page positions.

Also, if your site has wild fluctuations in rankings and traffic from Google, the reason for the thrashing back and forth is that Google tunes parameters in its search algorithms on a daily basis. When they tune that parameter in your favour, you move back in, and your traffic soars. when they tune that parameter back again, you move back out and traffic drops this is why our ‘daily compound marketing’ work is vital to maintaining consistency for your front page results.

Here are key elements we work with when building your website, this work then combines with our ‘daily compound marketing’ (off page work) to produce consistency for your front page rankings and advantage for your business.

• Coding
• Coding volume
• Page structure
• Linking
• Keyword Density

And finally intelligently applied behind-the-scenes code (our own intellectual property) developed over the years and tuned every week.

View Remaining Steps

Step 1: Comprehensive keyword research – commences on appointment. (Click to View)

Step 3: Daily ‘off page’ optimisation – a comprehensive schedule of daily activity (Click to View)