seo services, seo
Step 1: Comprehensive keyword research – commences on appointment.
All SEO for Google places positions begin with ‘Keywords’ they are a critical component of building online success for your business, whilst keyword research may seem easy it is in fact a complex process and if not carried out well can destroy your online objectives. If you target the wrong keywords, you will be wasting your time and, more importantly, your money. Having discussed your business and the words and terms used in your business we will complete a comprehensive keyword audit (not just of Google) but across the whole internet, this usually generates a key list of approximately 3000 words, we then identify the most important keywords based on factual data that web searchers ‘actually use’ to search for your services (not on what you or I think is correct) this will be a critical blend of highest click volume and relevancy, we then select the most profitable keywords for use.
Step 2: On Page Optimisation - Detailed Google Places review followed by set up.
There are some basic Google Places optimisation issues that are critical to have in place plus more technical / advanced techniques that can improve your Google Places rankings. With on page factors we focus on the Google Places listing itself, when Google indexes your Places listing they look for specific information that has been structured in a particular way, if your listing fails to deliver this data then rankings can suffer or at worst be a total disaster. Both on-page and off-page factors must be used together to ensure maximum results. It is an on-going process that requires intelligently applied behind-the-scenes coding. Here are key elements we work with
- Listing Structure, Name and Keywords
- Category Selection
- Claimed Listing
- Geographic location of listing
- Review and Map set up for optimisation
Step 3: Off Page Optimisation – a comprehensive schedule of daily activity.
Today off-page factors rule in Google and other major search engine algorithms, and you simply cannot achieve top Google Places positions for your keywords if you do not intelligently apply the off-page optimisation factors for your Places listings. As soon as Google introduced activity analysis and social media voting, the death of on-page criteria was imminent. By analysing external activity back to your web site, Google assumes that the increase in activity and voting, the more important and relevant your site is compared to a site that has little or no activity. It's like an online vote of confidence.
Remember, when intelligently applied with strong Google places coding it is the off-page optimisation that really makes a difference in your company's Places ranking …
Finally we work with you using our already proven strategy which drives your clients to provide valuable reviews.
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