FRONT PAGE ADVANTAGE

Step 1: Comprehensive keyword research – commences on appointment.
Step 2: Detailed web site review followed by recoding or new site build - ‘on page’ optimisation.
Step 3: Daily ‘off page’ optimisation – a comprehensive schedule of daily activity

All three critical steps combine to create a strong and invaluable front page position for your business

Keyword Research

Step 1: Comprehensive keyword research – commences on appointment.

All front page search positions begin with ‘Keywords’ they are a critical component of building online success for your business, whilst keyword research may seem easy it is in fact a complex process and if not carried out well can destroy your online objectives. If you target the wrong keywords, you will be wasting your time and, more importantly, your money.

Having discussed your business and the words and terms used in your business we will complete a comprehensive keyword audit (not just of Google) but across the whole internet, this usually generates a key list of approximately 3000 words, we then identify the most important keywords based on factual data that web searchers ‘actually use’ to search for your services (not on what you or I think is correct) this will be a critical blend of highest click volume and relevancy, we then select your top keywords for use.

On Page Optimisation

Step 2: Detailed web site review followed by recoding - ‘on page’ optimisation.

There are some basic on page optimisation issues that are critical to have in place plus more technical / advanced techniques that can improve your search engine rankings. With on page factors we focus on the actual site itself, when a search engine robot visits your site they crawl for specific information that has been structured in a particular way, if your site fails to deliver this data then rankings can suffer or at worst be a total disaster. Both on-page and off-page factors must be used together to ensure maximum results. It is a long term and on-going process that requires intelligently applied behind-the-scenes coding. Here are key elements we work with

Coding Linking
Keyword Density Coding volume
Page structure

Off Page – Web Site Optimisation

Step 3: Daily ‘off page’ optimisation – a comprehensive schedule of daily activity

Today off-page factors rule in the Google and major search engine algorithm, and you simply cannot achieve top rankings for your keywords if you do not intelligently apply the off-page optimisation factors for your site. As soon as Google introduced activity analysis, the death of on-page criteria was imminent. By analysing external activity back to your web site, Google assumes that the increase in activity, the more important and relevant your site is compared to a site that has little or no activity. It's like an online vote of confidence.

Remember, when intelligently applied with strong on page coding it is the off-page optimisation that really makes a difference in your website's ranking … We write 15 unique articles every single month (per campaign), these are specifically structured to maximise your ‘off page’ SEO impact and are used with the additional off page work detailed below, they combine powerfully to push you up the listings.

Article distribution Build extensive SEO Social Media network (wraps around your site)
Forum posting (high rank only) Manual Bookmark your SEO Social Media Network (see above)
Social Media SEO platform Manual Bookmark your Site (across a network of 800 people worldwide)
Links placement Blog postings ...and more

Monthly Reporting

Essential ROI tracking puts you in control

Finding your Web site ranking is very time consuming, if you try to do this manually for example you need to perform hundreds of individual searches to get the results and compare it with your Web site URLs one by one. It will take you hours to complete this task if you do it manually. With our management reporting system we will complete this task for you, every month. It will generate comprehensive search engine ranking reports whilst literally saving you untold hours of manual searching to monitor your progress.

Your report consists of three key elements…
Position and Performance Summary
Ranking Report for UK pages and World searches
Ranking Summary for Keywords UK pages and World pages

 

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