Search engine optimization for website optimization
Search engine optimization is done for the most part with key words. A key word is a word or phrase that describes your website or blog. Using key words allow search engines like Google and Yahoo the ability to catalog your web pages by category. So, that when you search engine optimization phrase is keyed in the search engine bar; your site or blog appears in the search results. This results in higher traffic; that can lead to increased revenue.
Search engine marketing is the process of increasing a websites visibility on the internet. This is accomplished by a paid service offered by web marketing firms. These firms specialize in search engine marketing or search engine optimization. This form of marketing is an industry to itself; due to the fast pace growth of ecommerce on the web. Services offered by these firms include: internal optimization, inbound link building, press releases, and social networking. You can go it alone. There are other ways to increase visibility and acquire much needed exposure; but non have a proven track record like search engine marketing firms.
Google Adwords is a type of search engine marketing. Adwords is a service offered by the internet giant Google. Google Adwords put your add on Google’s search result when patrons search for product or services that you offer. The pay per click feature of Google Adwords means that your charged only if your website is selected when a potential customer dose a web search using Google’s search engine.
