My Google Adwords Campaign was Failing Until I Gave it Three Legs
There are several keys to search engine marketing. Not only do you need good search engine optimisation in order to get Google to rank you higher, but you need to choose good Google Adwords for your pay per click (ppc) campaigns.
Often you will find that the most popular Google Adwords are not the best choice for your ppc campaigns. It is best when doing your search engine marketing to look for Google Adwords that will produce a relatively high number of searches but have less competition. That’s where good search engine optimisation comes in. You will want to use the Google Adwords you have chosen for your ppc campaign as keywords. That way the Google bots will rank you higher for those keywords and you will get natural traffic as well as the traffic from your ppc campaign.
The keys to search engine optimisation are content, keywords, and back links. Good content will withstand a visual inspection by Google and provide a useful service to the reader. Well chosen keywords will help your site rank high in the search engine rankings and support your Google Adwords ppc campaign. Good back links are just as important and often somtimes the most difficult to obtain. Link trades, blog posts, and article submissions tend to be some of the best methods of obtaining good links for your search engine marketing.
You can think of it as RAMMARS’ three legged stool. RAMMARS stands for Readers Aren’t Machines – Make Article Reading Substantial. You may fool the Google bots for a short time with poorly written, keyword stuffed content and valueless back links. But those days are quickly coming to an end. The three legs on RAMMARS’ three legged stool for good search engine marketing is content, back links and keywords.